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Cinematography

 
Our cinematography skills are one aspect of FUGO Studios that sets us apart from the competition. We work hard to achieve the best image possible and our years of training and experience in this field allow us to make informed decisions when making lighting and camera choices.

A key factor to the success of a video project is it’s “look”. The many disciplines of cinematography account for the look of a project including camera and lens equipment and selection, camera movement, lighting, exposure, composition, focus, weather, and time of day to name a few.

AWARD WINNING CINEMATOGRAPHY…

Ensuring these factors come together in the right way to create a great image IS cinematography and it’s one of many areas we take great pride in at FUGO Studios. We are constantly studying the field, from fundamentals to fads, ensuring that our dedication and experience result in great images for our clients and set their video a notch above the rest.

We select the look and feel of a project in pre-production and then execute it deliberately. This can only be achieved through teamwork with individuals who speak the language of filmmaking. And because FUGO Studios consists of a tight-knit team of full-time staff, we can do it better (and faster) than anyone.

Years of experience in cinematography lead us to select our own camera and lens packages that we bring to every project. Our lighting and camera equipment is industry standard and top-of-the-line, offering us a wide range of options when creating a video’s final image. Owning our own video production equipment ensures that the quality of a video’s look isn’t driven by budget, because we bring our gear to every project we work on. This helps ensure the level of quality and consistency in cinematography our clients expect and deserve.

 

VIEW OUR WORK OR CONTACT US FOR MORE

 


 

MIDNIGHT OIL

DELTA AIR LINES


In keeping with the video title, “Midnight Oil”, we looked to achieve a moody and dramatic look for this piece. We sought out darker locations and scheduled night shoots to help steer the cinematography toward our goal. Lighting was kept hot to create contrast and deep blacks. Slow motion and a blueish color grade are also used to complete the look.

Delta. After. Dark.

 


 

ELECTROLUX

The Home Depot


For this project, we wanted a brighter look. Clean images with bold compositions and colors were the right choice to help accentuate the split-screen concept. We let the final shot set the tone for the piece with lots of bright, natural light. This spot was shot in several different locations, so lighting was used to match each shot as if they were in their respective workspaces.

Bold. Bright. Colorful.

 


 

ANATOMY OF THE THROAT

FUGO Studios


Our goal for any narrative work is always to achieve a “cinematic” look, and our short, Anatomy of the Throat, was no exception. Here, we deal in static camera work, a slightly desaturated color pallet, plenty of shadow, and a mixture of color temperatures. All of these techniques came together to give this film it’s look. Inspirations were also pulled from the horror, thriller, and dark comedy genres.

W.T.F.

 


 

WISH ME WELL

TIMI DAKOLO


For this music video, our main inspiration for the look came from the time period. Set during the Civil War, we wanted this piece to look cinematic while also looking 100% lit by natural light. HMI’s, Daylight-balanced kinos, and available light were primarily used here. We also incorporated some warm tungsten sources for fire effects and warmer sunset tones.

Natural Period Piece.

 


 

Clothing Lifestyle

ALTERNATIVE APPAREL


An organic, stripped down look, was the ask for this spot for Alternative Apparel. The brand takes pride in their simplicity of style and materials, so it’s only natural that the cinematography should speak to that. Decisions made in advance for handheld camera technique, using almost 100% available light, and forgoing a contrasty color grade to minimize shadow depth all came together to give this piece a personality in line with the brand.

Naturally. On. Brand.

 


 

Dog Dreams

Doritos


Cinematography isn’t always about lighting and cameras. When giving a video it’s style, an often overlooked area is location scouting and production design. These two areas go hand-in-hand with cinematography and are one of the largest factors in the way an image turns out. In Dog Dreams, it’s all about the house; The brick, the carpet, drapes, you name it. A Phantom camera was used to capture our slow motion footage and lit to match the interiors. A more saturated color palette was chosen to heighten the absurdity of the spot.

Living. The. Dream.