FUGO Studios was approached by JScreen to create an overview video for their company that could explain some fairly complex information in a simple and attractive way. JScreen is a genetic testing company focusing on the Jewish denomination.
FUGO Studios created a three minute long animation that utilized colorful typography and fun animated characters to inform the viewer about JScreen in a clear and approachable manner. A simple and cool color palate was utilized to highlight key terms and concepts in the JScreen process. FUGO focused on bringing the relevant information into focus and conveying important statistics in clear visual terms. The entire animation was storyboarded out before animation began. Take a look at the storyboards and final video stills to see how the animation came together from the original idea.
Archives for September 2013
Brains
The Ad Agency Iris Worldwide approached FUGO Studios to produce two commercial spots for (Co)Lab, Atlanta’s annual collaborative leadership summit. The objective for these videos was to engage and inspire innovative minds to collaborate on progressive improvements for Atlanta’s future.
The first spot centers on a fictional cooking show called Food For Thought, with a zombie host tasting for quality brains available in Atlanta. For this spot FUGO shot at the critically acclaimed restaurant Ecco in downtown Atlanta. The excellent zombie make-up was created by Andre Freitas who has worked on high-caliber projects such as The Walking Dead and Zombieland. This zombie host stands out from the clean attractive restaurant, bringing attention to the irony and comedy of the concept.