Brains

A surreal cooking show host calls on minds to innovate

Atlanta’s creative community has long been a driving force for progress, innovation, and cultural energy. When Leadership Atlanta launched the inaugural (co)lab Summit, the goal was to challenge the city’s thinkers, makers, and leaders to reimagine what a better Atlanta could look like and to inspire new ideas for keeping the city’s creative spirit thriving.

To help spark that conversation, FUGO Studios brought a bold concept to life: a tongue in cheek campaign called “Brains”, featuring a zombie with an unexpectedly refined taste for creativity. Filmed on location in Atlanta, the video used cinematic visuals, makeup effects, and sharp comedic tone to deliver a message about how imagination can fuel growth and community transformation.

FUGO Studios produced two commercial spots . The objective for these videos was to engage and inspire innovative minds to collaborate on progressive improvements for Atlanta’s future. The first spot centers on a fictional cooking show called Food For Thought, with a zombie host tasting for quality brains available in Atlanta. For this spot FUGO shot at the critically acclaimed restaurant Ecco in downtown Atlanta. The excellent zombie make-up was created by Andre Freitas who has worked on high-caliber projects such as The Walking Dead and Zombieland. This zombie host stands out from the clean attractive restaurant, bringing attention to the irony and comedy of the concept.

This project was also featured on Ads of the World, highlighting its creative approach and community impact in Atlanta.

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