Genetic Testing

FUGO Studios was approached by JScreen to create an overview video for their company that could explain some fairly complex information in a simple and attractive way. JScreen is a genetic testing company focusing on the Jewish denomination.
FUGO Studios created a three minute long animation that utilized colorful typography and fun animated characters to inform the viewer about JScreen in a clear and approachable manner. A simple and cool color palate was utilized to highlight key terms and concepts in the JScreen process. FUGO focused on bringing the relevant information into focus and conveying important statistics in clear visual terms. The entire animation was storyboarded out before animation began. Take a look at the storyboards and final video stills to see how the animation came together from the original idea.