Delta’s Uniform Safety Video “In The Round”

Turning Back Time: Creating a fashion runway in the skies

The Atlanta based video production company FUGO Studios has a long relationship with Delta Air Lines. It’s been our genuine privilege to produce their onboard safety videos over the years, and when the airline giant returned for a new project, we were ready.

The Delta brand team reached out with a new challenge: produce the next onboard safety video while unveiling their new fleet wide flight attendant uniforms. The safety video represents a cornerstone of Delta’s customer facing brand, it’s shown on every Delta flight worldwide to an annual audience of more than 180 million people. Adding the uniform reveal raised the stakes, and we couldn’t wait to dive in.

The uniforms were the centerpiece of the project. Working closely with the Delta Flight Museum, our wardrobe and costume team pulled original garments from the airline’s archives. Each look was authentic to its decade, from the fabrics to the tailoring, allowing the production to honor Delta’s history with both accuracy and elegance. These uniforms carried the story, connecting generations of style and service.

Our concept was to showcase these uniforms as if it was a fashion runway show in a unique way. To accomplish this look as well as demonstrate the safety protocols, we built a motorized rotating set inside a 9400 square foot soundstage, painted wall to wall in Delta’s signature blue. The rotating platform and cabin were accented with the same iconic color in the lighting, creating a cohesive brand atmosphere. The mock cabin was constructed using all genuine Delta aircraft components, from the seats to the carpet, providing an authentic and elevated backdrop for the uniforms to take center stage.

Our creative team saw the brief as an opportunity to design a one of a kind production. For the first time ever, the safety video would move outside the cabin. The solution: a custom revolving set with a fuselage cutaway. As the stage turned, flight attendants in each era’s uniforms appeared, culminating in the grand reveal of the 2018 collection.

After months of collaboration, the set was built, the rotation locked in, and the cast dressed in a living timeline of Delta style reaching back to the 1940s. Over three days on the massive blue soundstage, the new Delta safety video came to life. As always, it was an honor to create and a thrill to see in motion.

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