The Ad Agency Iris Worldwide approached FUGO Studios to produce two commercial spots for (Co)Lab, Atlanta’s annual collaborative leadership summit. The objective for these videos was to engage and inspire innovative minds to collaborate on progressive improvements for Atlanta’s future.
The second spot takes the form of a mini-documentary, which features some of the most successful names in a variety of Atlanta’s professional art fields. This spot includes interviews with Emmy-Award winning audio engineer Phil Tan, SFX guru Andre Freitas, artistic director Kevin Gillese, and influential architect Mike Sizemore. Intercut with these interviews we follow a street artist as he creates a large mural. This spot brings into focus the issues that Atlanta faces within its professional art community and provides potential solutions from the minds of Atlanta’s artistic leaders.