It’s hard out there for a bag, unless of course you stay with Staybridge.
When Atlanta video production company FUGO Studios was approached with an exciting concept for a series of ads for Staybridge Suites, we were thrilled to be working alongside a local agency on creative material. The scripts featured a series of bags describing all the reasons they love Staybridge suites. The challenges we’re numerous and mainly centered around the task of clearly establishing the source of narration in each ad as the bag itself. FUGO tackled the series with gusto.
The production would take the team across Atlanta, shooting within three Staybridge Suites locations. An army of bags were “auditioned” before the final stars would be settled on, and in the end an arsenal of bags, crew, and filming equipment would be wheeled in and out of rooms, down halls, up stairs, across pools and through the various Staybridge lobby’s over a three day shooting schedule. The final product is a series of Staybridge ads that meet the challenges of the script head on.
Archives for October 2017
A Little NASCAR
There is an old Hollywood adage that suggests, “Never work with children or animals.” Well, no animals on this one, but we’ve definitely got the ‘children’ thing covered.
When the team at Atlanta based video production company FUGO Studios was approached by producers from NBC Universal’s sports division, we we’re obviously curious. By the time the first meeting had finished, curiosity had been replaced by excitement. The production concept was simple enough: Have celebrity Rutledge Wood interview groups of children about NASCAR and get honest, unscripted thoughts on the motor sport. The reality of actually putting the concept together however, was far from simple.
Over 100 kids were tested for on-screen presence and general knowledge of NASCAR to put together 5 groups of 5. Each of these groups would then be filmed in a round-table discussion with Rutledge. The conversations would all take place on a set dressed to look like a NASCAR classroom. FUGO Studios producers located an actual Atlanta area school and moved into a kindergarten room, covering the space with all manner of race-themed goodies. By the time the last hand-colored stock car racing flag was hung, the entire room took on the feel of NASCAR clubhouse, ready for Rutledge Wood to hold court.
As the cameras rolled, the FUGO Studios team was treated to a wild range of impromptu moments from the kids. In the end, the production was a success, and it turns out that working with children isn’t all that bad.
Mercedes Benz Fleet Solutions
When Atlanta video production company FUGO Studios was contacted about a project for Mercedes-Benz, the stakes were raised. The chance to do business with the legendary Mercedes-Benz brand made the project a truly exciting opportunity.
The video would need to showcase the highest caliber production quality. Everything would need to be on-brand and up to Mercedes standards. Several interviews with high-level Mercedes-Benz USA management were filmed alongside a series of fleet vehicle beauty shots. The final product was a concise explanatory video catered directly to Mercedes-Benz’s staff. The success of the video ensures the beginnings of a relationship with Atlanta video production company FUGO Studios and Mercedes-Benz.