Jared Borgetti may not be a household name to most Americans, but ask legions of loyal Mexican soccer fans who he is and they’ll respond in unison: “El Zorro del Desierto”, the Desert Fox. With 46 goals, he is the second all-time leading goal scorer for Mexico’s National Football team, and with a career 205 goals to his name while at Santos Laguna Football Club, he is a legend in the sport.
So when Atlanta Production Company FUGO Studios was approached to work on an exciting Home Depot video series featuring the Mexican Footballer, the team knew it was going to be a one-of-a-kind project.
The idea was simple enough: produce three segments where Jared Borgetti works alongside a Home Depot associate to demonstrate various DIY projects. The videos would target the Spanish speaking market and be produced entirely in Spanish. Additionally, the client had a desire to give the videos a certain playful quality.
Each segment would feature a combination of over-head tabletop camera work paired alongside cinematic b-roll. The team suspended the camera system and controlled the action remotely while FUGO producers put their foreign language thinking caps on.
In the end, the two-day production went off without a hitch. Jared and the Home Depot producers and associates were a pleasure to work with, and the final product in a series of videos FUGO Studios can be proud of even a country away.
Archives for September 2017
Jim Ellis Audi of Atlanta
Atlanta video production company FUGO Studios was recently approached by Jim Ellis Audi of Atlanta in order to produce a new video. The production would be an exercise in exploring the high-octane world of Audi Automotive while bringing a creatively cinematic flare to local dealership commercials.
The FUGO Studios team attacked this challenge with the usual tenacity they bring to bear on every video production. After a visit to the dealership to scout the facility, the production professionals arrived in the pre-dawn hours, quickly moving into place and assembling a battery of equipment. As the sun began to peek over horizon, the production company was in the air, shooting a series of beautiful aerial establishing shots of the Jim Ellis Audi complex. Inside, cars were carefully situated and the filming began. The FUGO team shot a series of vignettes inside and along a fleet of Audi’s top of the line vehicles.
The end result is a local dealership commercial that is miles above the norm. The lesson here: just because it’s local doesn’t mean the quality has to suffer; a mantra that repeatedly makes FUGO Studios the go-to Atlanta video production company.
Hilton “Bring It” Ad Campaign
Atlanta video production company FUGO Studios was contacted to produce a series of ads for the Hilton family of suites. The production took place across several Atlanta area Hilton suites and centered on the idea that Hilton suites are large enough for you to “Bring It” … The “it” in question being anything you can think of.
So, we brought it.
The FUGO truck as well as two 15’ cube trucks loaded with props and costume options pulled up to the production, while a set of Arri 4k HMI’s run off a generator truck provided lighting on a grand scale. Every inch of each room was meticulously styled, steamed, smoothed, vacuumed, dressed, analyzed, discussed, fed into client monitors across the hall and then analyzed, discussed, redressed, restyled, re-smoothed, and shot over a three day production period. To say they were long days would be a severe understatement, but in the end the results made the effort well worth it.